Bachelor of Business (Marketing)

Bachelor of Business (Marketing) 093090A

Key Facts

CRICOS Course Code 093090A
Course Id CRS1400299
Australian Qualifications Framework (AQF) Upon successful completion, the award conferred is recognised in the AQF at Level 7
Full Time 3 years (6 Semesters)
Part Time 6 years (Domestic students only – see below) (12 Semesters)
Units 24
Credit points 240 credit points
Campus Location Level 16, 233 Castlereagh Street, Sydney 2000
English Language Requirements  IELTS 6.0 overall with no band less than 6.0
Delivery mode Blended: on-campus face-to-face with some online content and activities
Outcome Bachelor of Business (Marketing)
Pathways post completion This Degree upon successful completion will meet AQF requirements of an AQF level 7 that would allow a pathway to postgraduate studies including Graduate Certificate, Graduate Diploma or Master’s degree.
Financing Options This course is offered as a Fee for service course and is available to both Domestic and International Students.
Intakes PIA accepts intakes each semester into this Degree

Course Description

Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.

Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.

Course Learning Outcomes

CLO1 Critically analyse relevant concepts so as to understand how the practice of business and related professions in the global marketplace
CLO2 Demonstrate interrelationships between business and related disciplines
CLO3 Locate and critically evaluate relevant data and literature to address business problems via a research approach
CLO 4 Apply critical and creative thinking to address issues in business
CLO 5 Convey information clearly and fluently in high-quality written and oral form appropriate to the intended audience
CLO 6 Demonstrate and critically reflect on how individuals work in teams in a business environment in an inclusive manner
CLO 7 Critically analyse business decisions in terms of ethical practice and social responsibility
CLO 8 Develop an understanding of the drivers of purchase decision making
CLO 9 Appreciate the need to take into consideration the impact of proposed actions on all involved stakeholders and not only on shareholders
CLO 10 Apply technical and professional skills necessary to operate effectively in business and related

Graduate Attributes

GA1 Communicate effectively in a diverse range of professional or community context
GA 2 Complete work tasks and assignments independently or as an effective member of multidisciplinary teams
GA 3 Engage in and value life-long learning leading to the enhancement of professional knowledge and skills
GA 4 Are information and technology literate
GA 5 Respond appropriately to a changing workforces, cultures and values reflecting a global work environment
GA 6 Demonstrate critical thinking, problem solving and decision-making abilities essential to contributing soundly to the resolution of issues confronting organisations
GA 7 Facilitate intellectual curiosity
GA 8 Act in an ethical manner in all aspects of professional life.


The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency.

International Student Duration

The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters). Please note the part time mode is not available to a holder of a student visa, who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia.

Domestic Student Duration

For domestic students the course is 3 years full-time or 6 years part-time.

Course Structure and Course Progression Rules

The Bachelor of Business (Marketing) is made up of 24 core units with no electives. The below table indicates the course progression rules and pre-requisite unit requirements for the Bachelor of Business (Marketing).

It is expected that students complete the units in the list below as sequenced list in each of the allocated respective years.

  ACC100 Principles of Accounting
ICT100 Information Management Systems ACC100 Principles of Accounting
STT100 Statistics for Business
GBU100 Professional Business Communication
MGT100 Introduction to Management
LAW100 Business Law
ECO100 Economics for Business
MKT100 Marketing Practice
  FIN200 Business Finance ACC100 Principles of Accounting

STT100 Statistics for Business

MKT202 Researching the Market MKT100 Marketing Practice

STT100 Statistics for Business

MKT200 The Behaviour of Consumers MKT 100 Marketing Practice
ACC203 Management Accounting ACC100 Principles of Accounting

ICT100 Information Management Systems

MKT201 Marketing Services MKT 100 Marketing Practice
GBU200 Business Ethics and Corporate Social Responsibility
MGT200 Organisational Behaviour MGT100 Introduction to Management
MGT201 Strategic Management MGT100 Introduction to Management
  MKT300 Communicating with the Marketplace MKT 100 Marketing Practice
MGT301 Leadership MGT100 Introduction to Management
MGT300 Managing Organisational Change MGT100 Introduction to Management
MKT301 Marketing to Business MKT 100 Marketing Practice
MKT302 e-business Marketing MKT 100 Marketing Practice
MKT303 International Marketing MKT 100 Marketing Practice
MGT303 Leadership MGT100 Introduction to Management
MKT304 Marketing Capstone MGT100 Introduction to Management

MKT201 Researching the Market

Please Note

  • The program is available each intake but note that some units of study are subject to quotas and minimum enrolment requirements.
  • Not all units of study are available every semester, and changes in course structure occur from time to time

Device Specifications

Accounting and Marketing Degrees
Operating system Windows 10, 11
  Mac OS 10.12 Sierra, 10.13 High Sierra, 10.14 Mojave, or 10.15 Catalina
 Browser Safari, Chrome, and Firefox – current version
  Microsoft Edge – latest version
Internet Explorer – current or immediately previous version
Computer and processor 1 GHZ or faster x86 or 64-bit processor with SSE2 instruction set
Memory 8 GB RAM (64-bit)
Disk space Minimum 500 gigabytes (GB)
Monitor resolution 1024 x 768

Delivery Method

Type Explanation
Blended Blended: on-campus face-to-face with some online content and activities
  The campus delivered location is level 16, 233 Castlereagh Street Sydney

Assessment Methods

The Institute uses authentic assessment principles that may include practical exercises, case studies, presentations, reports, online simulations, essays, and examinations. These may include being done under invigilation.

Exit and Career Outcomes

Exit Outcomes

To obtain a Bachelor of Business (Marketing), candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8 100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 4 of the 100 level units), you will be eligible to obtain a Diploma of Business.

Career Outcomes

Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.

Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).

The Bachelor of Business (Marketing) prepares you for employment in:

  • Advertising
  • eMarketing
  • International Marketing
  • Consumer and Marketing Research
  • Marketing Strategy

Entry Requirements

  • Successful completion of an Australian senior secondary qualification (or recognised equivalent) with the equivalent of a minimum Australian Tertiary Admission Rank (ATAR) of 60 and
    • NSW (or equivalent) Band 4 Standard English; and
    • NSW (or equivalent) Band 3 Advanced Mathematics; or
    • NSW (or equivalent) Band 4 Standard 2 Mathematics.
  • An equivalent secondary qualification overseas that also meets the mathematics requirement above; or
  • An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above; or
  • One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.

International Students

  • Students who have not completed an Australian Year 12 qualification may be admitted into the program through the flexible entry mode.
    • An equivalent secondary qualification overseas; or
    • An accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university; or
    • One year of successful full-time study in an accredited course at a university or other higher education provider; or
    • Admission to candidature for an undergraduate degree at an Australian university

Special/Alternative Admission Arrangements

Applicants who are 21 years of age or over who have not completed Year 12, or its equivalent may gain entry to a course by addressing one of the following entry requirements:

  1. Successful completion of a Special Tertiary Admissions Test administered by a tertiary admissions centre; or
  2. Submission of a portfolio of prior and current academic and professional work; or

Applicants applying under special admission categories will be required to attend an interview with the Dean to assess the applicant’s capacity for higher education studies. The applicant should submit a portfolio of prior and current academic and professional work prior to the interview to assist in the assessment process.

The criteria used by the Dean when approving applicants for admission into a course under special or alternative admission arrangements include:

      • capacity to pursue tertiary studies;
      • motivation to pursue tertiary studies in the discipline of the chosen course;
      • demonstrated potential for academic studies based on the applicant’s portfolio;
      • relevant professional and industry experience; and
      • specific consideration of access issues for ATSI’s.

Language Requirements

Students whose first language is not English, must demonstrate competency in the English language. English proficiency can be demonstrated by providing certified evidence of an International English Language Testing System (IELTS) test result (or equivalent alternative test result, as follows), issued no more than two (2) years prior to date of application:

IELTS Academic 6.0 6.0 6.0 6.0 6.0
TOEFL iBT 83 13 21 12 18
PTE Academic 58 50 50 50 50
C1A 180 169 169 169 169
C2P 180 169 169 169 169
OET C+ C+ C/C+ C/C+
KITE B2 (>450) B2 (>450) B2 (>450) B2 (>450) B2 (>450)
Duolingo* 115 110 110 110 110

* Under trial

Note that the most recent attempt at any language proficiency test supersedes any previous attempts (irrespective of those test results) or requirements.

English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute. The most recent test supersedes ALL previous tests.

Other acceptable evidence of English proficiency includes:

Successful completion of an AQF Level 5 Diploma or above with at least one (1) year of full-time study in English at an Australian registered vocational or higher education.

Applicants who do not meet the specified English proficiency requirements must enrol in an English Language Intensive Courses for Overseas Students (ELICOS) program at PIA or a provider of their own choice.

Where students have applied to undertake an ELICOS course through an alternate provider they must provide a Confirmation of Enrolment (COE) for an ELICOS program in English for Academic Purposes (EAP), for a duration of at least twelve (12) weeks for every 0.5 below 6.0 overall or subsection IELTS or equivalent result, prior to application, and evidence of successful completion must be provided prior to enrolling in the PIA course.

Attendance Requirements

The Institute has enforceable requirements in relation to attendance. Further details are provided at Item 20 of the Terms and Conditions.

Advance Standing

Granting credit for prior learning ensures that students commence study at a level that appropriately recognises their prior learning experiences and are not required to repeat equivalent learning successfully undertaken in another context. Process for applying for Advance Standing (credit) can be found in the Advanced Standing Policy and Procedure

Further Information

For further information please contact:

Polytechnic Institute Australia Pty Ltd

CRICOS: 03535M

TEQSA provider number: PRV14049

ABN: 34 145 333 795

Head office and postal address

Level 16, 233 Castlereagh St

Sydney NSW 2000

Ph: (+612) 8319 8202